We create makeup
that brings out the
best in you—and the
world around you.
We believe expressing yourself and caring for our environment go hand in hand. Our refillable products are an easy, low-waste swap, in bright, bold colors to help you bring out your favorite version of yourself—all while making a positive impact.
& Fearless
Your makeup should be an extension of the way you see yourself. We believe in dreaming big, taking risks, and most importantly, having fun!
Better
You shouldn't have to sacrifice when it comes to quality, sustainability, and spirit—so we push ourselves to be better in every aspect.
World Brighter
Makeup should be fun. From sustainable swaps to colorful palettes that instill confidence, we strive to leave things better than we found them.
As a child of two Mexican immigrants, I was inspired to start a brand that would represent bright, colorful parts of my heritage while helping the planet. I noticed the beauty industry being dominated by wasteful companies, and knew we could do better. I created Vailetier to innovate and inspire, making eco-conscious and sustainable beauty the new norm. 1% of all sales will be donated to nonprofits that focus on the planet, animals, or our communities.
Thanks for being here—and being you.
Xo
Linette Peña,
Founder