We create makeup
that brings out the
best in you—and the
world around you.

Vailetier was imagined to bring the fun of beauty and love for the planet into one. 1% of sales are donated to nonprofits that help the environment, animals and our communities. In bright, bold colors to help you bring out your favorite version of yourself—all while making a positive impact.

Close-up of a pink flower with green leaves
Our Values
Close-up of a butterfly wing with orange, white, and black patterns
We Are Fun
& Fearless

Your makeup should be an extension of the way you see yourself. We believe in dreaming big, taking risks, and most importantly, having fun!

Vailetier LipGloss in shade Oro on a mossy surface with flowers
We Do
Better

You shouldn't have to sacrifice when it comes to quality, sustainability, and spirit—so we push ourselves to be better in every aspect.

Close-up of a butterfly wing with orange, green, and brown patterns
We Make the
World Brighter

Makeup should be fun. From eco-conscious swaps to colorful palettes that instill confidence, we strive to leave things better than we found them.

We Donate 1% of Sales
Cruelty-Free
100% Vegan
Close-up of The founder of Vailetier, Linette, with dark hair and red lip gloss from vailetier, wearing a denim jacket.

As a child of two Mexican immigrants, I was inspired to start a brand that would represent bright, colorful parts of my heritage while helping the planet. I noticed the beauty industry being dominated by wasteful companies, and knew we could do better. I created Vailetier to innovate and inspire, making eco-conscious beauty the new norm. 1% of all sales will be donated to nonprofits that focus on the planet, animals, or our communities.

Thanks for being here—and being you.

Xo

Linette Peña,
Founder