Sustainability Goals
The Future LooksGood From Here
We believe in makeup without sacrifices
(you can—and should—have it all).
Makeup to Make the World a Brighter Place
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Refillable Eyeshadow Palette
Makeup for You.
Be Bold, Be Fearless, Be You
Inspired by our namesake
hummingbird, the Mexican Violetear,
we live life in vivid color.
hummingbird, the Mexican Violetear,
we live life in vivid color.
01
Sustainable
Our refillable packaging means less waste—so you can feel good about reapplying over and over.
02
Caring
All of our formulas are 100% vegan and cruelty-free, because all living things deserve to live their best lives.
03
Creative
You shouldn't have to sacrifice bold color and fun looks in the name of ethical shopping—here, you can have both.